Who we are

A history of over 40 years

When our company was founded at the end of the seventies, in the heart of Italy’s Wellness Valley, its production was aimed at making made-to-measure wooden furniture; in other words, it was the classic artisan carpentry. In those years, the word “design” was almost always associated with the big names that would later make the history of contemporary furniture, and design objects were mainly purchased by the wealthy classes.
In the 1980s, new objects and materials, designed and produced with innovative aesthetic, technical and functional features, began to enter the homes of all social classes, whose purchasing capacity was growing at the same time.
The 1990s saw the concept of design becoming more and more popular, and reachable by all social classes. Design became an important part of everyday life, being widely used in computers, telephones, cars, household appliances, furniture etc…
During the first decade of 2000s,the transition from fitness to wellness took on all the characteristics of an epochal step forward, with repercussions also in the lifestyles of individuals, which will led them to pay greater attention to the quality of food, the well-being of the mind, and to choose a healthy and increasingly “green” life. In 2009, our company embarked on a path that would soon lead the second generation of the founding family Pavolucci to take over, and to drive the company increasingly into innovation and comprehensive design approach.


These are the years when the fitness world begin to bring in the values of design in terms of functionality and aesthetics, with new machines and new products designed by famous designers, and with gyms increasingly adopting a branding policy, with well-kept environments and increasingly comprehensive services aimed at the individual. Gyms become a social place with common areas for entertainment, catering, wellness centres, SPAs.
In the meantime, the company grows on the wave of the new social phenomenon, named “Wellness” that focuses on people’s wellbeing and physical fitness. In gyms and leisure centers, people are no longer just looking for physical fitness, but for a 360° path to wellbeing. Clubs are becoming increasingly welcoming and attentive to the health of their clients.


Nowadays our company works closely with leading international fitness and leisure companies, architectural studios and developers, providing furniture for gyms, spas, wellness centres, offices, clinics and schools.


Our company is growing year after year, and the idea of making more and more products, having all characteristics of good design is gaining ground: all created products shall be useful, aesthetic, beautiful, environmentally friendly and long-lasting.
This design concept has been brought to the heart of our production process, first developing the theme of sustainability by integrating “lean production” into the company structure, and then, recovering the original meaning of the word “design”, with the implementation of new lines of furniture signed by architects and designers.


Today the company is more and more design-oriented, with the pride of having the production entirely in Italy and with the quality and creativity that “made in Italy” furniture brings to the world.

References and inspirations

“Success is not final, failure is not fatal. It is the courage to continue that counts.”
Winston Churchill | statesman


“Having no problems is the biggest problem of all.”
Taijchi Ohno | father of the Toyota System


“We do not inherit the earth from our ancestors; we borrow it from our children and we must give it back to them better than we found it.”
ancient Masai saying


“The design is not just what it looks like. The design is how it works.”

Steve Jobs | Apple co-founder


“A design object is the result of the joint effort of many people with different specific technical, industrial, commercial and aesthetic skills. The work of the designer is the expressive synthesis of this collective work. What characterises design is the continuous relationship between several operators, from the entrepreneur to the last worker.”

Achille Castiglioni | architect and designer


“Good design is as little design as possible.”

(Ten principles for good design)

Dieter Rams | designer

The factory

The people

— design first